Design
1. DE1A - Brand Identity & Collateral Design
Logos: May include reference material showing the development of the logo and its application. Include supporting imagery showing the logo in context.
Identity Programmes: Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead and envelopes. May include digital components. Show all elements of the brand identity.
General Design: Various design elements, including: Package Design, Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, carry bags, fabric designs, labels, wallpaper, wrapping paper.
2. DE2A - Publication Design
Whole Publication: Includes annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category.
3. DE3A - Motion & Digital Graphic Design
Motion Graphic Design: Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content.
Design for Digital STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics.
Design - Media Submission Format
Physical media mandatory within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA
As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.
IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.
DESIGN SUB-CATEGORIES & MEDIA REQUIREMENTS:
Media Type |
Description |
Specification |
JPEGS |
Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.
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|
OVERVIEW VIDEO |
You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. |
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ORIGINAL CONTENT VIDEO |
Original execution of the content that was commercially launched or aired. |
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30 SECOND EDIT |
We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards. |
|
POSTER |
Unmounted print |
DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
Posters should be sent flat - do not use poster tubes as the work gets damaged easily. |
BOARDS |
Presentation board |
DO NOT USE FOAM BOARD
Use a combination of imagery as well as written descriptions wherever necessary to make up your board. |
3D PIECE |
Original material that was commercially published or launched. |
If pieces are too large please send images and appropriate descriptions either on:
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Design
TIP 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, Relevance to the Brand, Target Audience and Chosen Medium.
TIP 2: View the Preparation tab for full entry formats and guidelines for each subcategory.
TIP 3: No more than 10 boards or JPEGS will be accepted.
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